Twitter user creates hate site for Jet2.com
We told you recently about Jet2.com embracing social media, encouraging brand loyalty and all that marketing bollocks by setting up a Twitter account and giving away free flights. On the very first day, it was Bitterwallet reader Rob that won the trip to Alicante, the lucky blighter.
So is all well and rosy in the world of Twitter? Not a bit of it. Say hello to Jet2.con, a new Twitter account that appeared yesterday, using the same colour schemes and graphics as Jet2.com's page, but which is dishing out customer complaints registered with as yet uncredited source, which we've tracked down to Skytrax - a website that rates and reviews over 600 airlines and a similar number of airports:
The driving forcing behind Jet2.con is the creator's claim that the budget airline suggested some specific "advice" which led to them personally losing £381. When the individual complained, the airline failed to produce a recording of the conversation with Customer Services, claiming it was "lost". "I've flown with them many times before," says the complainant, "but when things go wrong they don't want to know at all."
Every message that Jet2.con is posting is presented as a @reply to Jet2.com, meaning that the airline is well aware of all these messages. Will the airline attempt to have the Twitter page shut down? Twitter has so far only closed accounts that misrepresent individuals and companies, but not those that criticise them.
TOPICS: Social Media