Twitter rolling out the buy button

9 September 2014

Twitter-Logo1 Twitter have started putting 'buy' buttons on tweets.

Thus far, it has been launched so far to a handful of US users, and it allows them to buy items directly from the promoted tweets.

Also, and obviously, it's the first time that Twitter have taken money from its users so it will have all your bank details and everything.

Clearly Twitter needs to branch out, and thought "online shopping! No one's doing THAT".

Except they didn't say that. They - or rather Twitter’s group product manager Tarun Jain - said: "This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun."

"Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales."

It works pretty much as you'd expect, and follows Amazon's experiment in May which allowed Tweeters to hit reply and fill their baskets, but it became a right old hot mess.

Initial partners include Death From Above 1979 (PUNK NOT DEAD, EH LADS?), Burberry and anti-AIDS charity (RED).

TOPICS:   Social Media

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