Twitter hits the road, offering you big fat line

16 January 2015

Twitter-Logo1 Twitter is going on a worldwide tour!

The social network braindump is travelling the globe in a bid to encourage developers to build apps using Twitter data. This follows last year's announcement that Twitter were launching a mobile devlopment platform called Fabric, which is supposed to make it easy for developers to create their own apps.

Fabric features a suite of tools that enable developers to monitor the stability of their apps, embed streams of tweets, verify users' identities using phone number sign-in, and monetise their apps via the MoPub platform. Money! Everyone likes money.

Twitter will be roaming Earth offering all of these tools to developers for free, and making it extremely simple for developers to embed them into their apps.

Already, the likes of Spotify, McDonalds and the Wall Street Journal have come aboard using elements of Fabric to improve their performance and engagement.

There'll be a series of half-day events in cities around the world, including London, Berlin, New York, Tokyo, Seoul, Hong Kong, Shanghai, Bangalore and Sao Paolo. The London event will be on February 19th.

Twitter's director of mobile platform Jeff Siebert said: "The mobile market is very much dominated by Apple iOS and Google Android. Where we're different is we want to look across both of them, and we're hoping to provide the tools that solve developer challenges no matter what platform they're developing for."

The company has also announced its first worldwide startup contest, called Hatch, which gives winners the opportunity to meet with potential investors and win cash to fund their projects.

"Our goal is to make developing apps as an individual as easy and powerful as if you have a large development team at a big enterprise," said Siebert. "While we obviously care about the big brands, our passion is enabling these small independent developers to build equally incredible experiences with just a few lines of code."

Everybody can have incredible experiences with a few lines of... oh sorry, they said CODE.

TOPICS:   Social Media

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