Tumblr and Ditto: stalking your photos for brands
Basically anything can be deemed as data, from a brand of drink being drunkenly held aloft, to a sportswear label seen on a garment.
Apparently this deal will give advertisers the chance to see how they're being perceived.
It's a new way of research without badgering you on the street or filling in a form, but still feels a little stalkery.
But the futuristically named T.R. Newcomb, head of business development at Tumblr, stated: "If Coke wants to understand the nature of the conversation we can sift through and deliver it to Coke.”
He ominously added "Right now, we're not planning to do anything ad-related.”
Yeah right. Either way, looks like Yahoo!, who bought Tumblr, are finally throwing a bit of weight around in a bid to start making more money on the blogging portal.
TOPICS: Social Media