Tumblr and Ditto: stalking your photos for brands

19 August 2014

ditto pic In 'web-stalking brand awareness reach' news, Tumblr have teamed up with Ditto Labs. Ditto analyse photos posted on social media, and scan them for any brand-related data.

Basically anything can be deemed as data, from a brand of drink being drunkenly held aloft, to a sportswear label seen on a garment.

Apparently this deal will give advertisers the chance to see how they're being perceived.

It's a new way of research without badgering you on the street or filling in a form, but still feels a little stalkery.

But the futuristically named T.R. Newcomb, head of business development at Tumblr, stated: "If Coke wants to understand the nature of the conversation we can sift through and deliver it to Coke.”

He ominously added "Right now, we're not planning to do anything ad-related.”

Yeah right. Either way, looks like Yahoo!, who bought Tumblr, are finally throwing a bit of weight around in a bid to start making more money on the blogging portal.

TOPICS:   Social Media

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