Topshop to show off new stuff online before catwalk

11 September 2014

top shop Topshop are doing a first this weekend, and showcasing its Spring/ Summer 15 (SS15) Unique collection on Facebook before the catwalk.

As part of London Fashion Week, on Sunday (September 14th), their looks will be seen on their social media channels before the likes of the front row of mostly bored looking F-listers get a gander.

Five of Topshop's users will be filling up the social media channels with the wares and exclusives available in the range.

The high street giant has also turned to Instagram to deliver content around the show.  Five users of the platform have been chosen to populate Topshop’s social channels and website over the course of the week.

Their content, alongside other posts and pictures from fans who use the hashtag #TOPSHOPWINDOW will be pulled in to a custom-designed installation in the window of Topshop’s flagship store on Oxford Street.

There will be an interactive digital mosaic type-thing acting as something of a livestream of the show, and anyone can dig what they see and walk in and get it.

A lady named Nicola Mendelsohn, VP EMEA, Facebook said: “It’s such a trailblazing move to premier part of their SS15 collection on Facebook and off the runway, and further demonstrates Topshop’s bold use of digital to reach fashion lovers around the world and offer them a truly unique way to interact with the action from London as it happens.”

That Sir Phillip Green is keen to make Fashion Week more of an accessible thing to his punters: “This season, the strength of our social community allows us to be the first brand to debut looks from a catwalk collection on a social network granting unprecedented access online".

“I believe that enabling Topshop’s fans to view key looks from the collection before our industry insiders is a real revolution - and one that we are proud to pioneer.”

Get them!

TOPICS:   Social Media

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