The rise of the misleading Facebook ads
It's like something out the 1980s, when snake oil peddlers convinced your mum that guar gum could shift her fat arse and still let her fist cream cakes into her mouth - it's the world of Facebook adverts and their increasingly unbelievable claims. A case in point - this advert for wrinkle therapy submitted by avid Bitterwallet reader Emma:
Really? First, it's unlikely that Madonna agreed to the advertisement - something Facebook should have picked up on when they cleared the advert and associated images. Second, the world is generally in agreement that studio photographs of celebrities may enjoy the beautification effects of Photoshop. The transformation of Madonna is more likely the effect of make-up and messing about with the smudge tool.
How easy is it to find a questionable Facebook ad? Very. I opened up my homepage thinking it would take a while, but it took just one click; after I clicked onto a page recommended by Facebook, I found this ad:
Click on the ad and you reach the home page for Debt-Solution.co.uk. Go to the page footer and you'll find the website is operated by YourFinance Ltd. Who? According to Companies house, this business traded for just over 18 months and was struck off and dissolved in 2009. The company number doesn't match that of YourFinance Ltd - or any other company.
Facebook used to be very strict about clearing adverts - it wasn't unusual for their commercial team to kick back individual campaigns several times. Now it appear they don't care how misleading they are. Have you found any examples of shady advertising on Facebook? Send your screenshots to [email protected]