Tesco launch Secret Scan-ta app

21 November 2014

Tesco Clubcard are hoping to help you find the perfect gift via Twitter! They've teamed up with We Are Social to create a campaign that endeavours the find the ideal gift for people via Twitter.

The Secret Scan-ta (OH GOD YOU SEE WHAT THEY DID THERE) app will focus on the cheaper end of goods they offer, rather than stuff like tellies and fridges.

secret scanta

Both Clubcard customers and non-customers can input the Twitter handle of a person they are buying the gift for, and then Secret Scan-ta will sift through that particular Twitter account sourcing info on what sort of people and organisation the user follows.

Then using this data - which they'll probably store away and cite you as a stalker or something in the future - the Scan-ta will offer up gift solutions which they have in stock.

Clubcard members who input their Clubcard vouchers at the start of the search will find their voucher value doubled and deducted from the gift’s price if they go ahead with the purchase.

And that's not all, each week five winners will be selected at random from those who have used the app to receive 5,000 Clubcard points, and one ultimate winner will be in with a chance to win a Samsung Galaxy S5.

Katie Aust digital marketing manager from Tesco Clubcard, said: “Christmas, although a happy season, can often bring with it panic and stress of buying gifts. This campaign gives the buyer get a bit of genuine insight into what the recipient is really interested in, resulting in a personal, and thoughtful gift. It also promotes the huge offerings of the Tesco gifting range and the benefits of joining Clubcard and boosting vouchers.”

So, 'gifting' - we're saying that now, are we?

TOPICS:   Social Media   Christmas

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