Snapchat's Discover woos more firms

28 January 2015

The likes of Daily Mail, CNN and Vice are among early media adopters of Snapchat's new Discover feature.

The Discover feature grants users a snapshot of content every 24 hours, allowing Snapchat users to flick through new content on their Discover channels.

Let's look at some filmed content:

Discovery Channel, ESPN and Warner Music are also on board with more set to follow. The Daily Mail have even dedicated a team of four to re-purpose editorial content for the app, which will no doubt point via nosy pictures at Kim Kardashian pouring her curves into a slinky winning dare-to-bare outfit, or throwing shade at various degrees of dressed down celebrities getting coffee with pixelated children.

A Snapchat spokesperson said: "Snapchat Discover is a new way to explore stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

"Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important."

It went on: "Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising."

TOPICS:   Social Media

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