Snapchat soon to be an ad-fest

20 August 2014

snapchat Snapchat is about to change the way it does things. Soon enough, you'll be seeing ephemeral adverts, news and videos from brands, as well as the usual 5 second shots of people's penises and boring videos of cats.

The company is working on a new service called Snapchat Discovery that will show 'branded content' to users.

It'll inevitably end up with a bunch of people complaining about it on Twitter.

Apparently: "The product would let users read daily editions of publications as well as watch video clips of TV shows or movies by holding down a finger on the screen, like they do with photos and other messages on the app before disappearing."

Of course, Snapchat need to make some money on their popular app and have gone to the people who like spending cash the most - advertising companies. Snapchat turned down a huge bid from Facebook who tried to take over it, and since Snapchat refused all offers, pretty much all messenger services decided that it'd be easier and cheaper to simply copy Snapchat's product.

Snapchat Discovery looks like it'll see the light of day in November, just in time for everyone to get swamped with Christmas adverts and the like.

TOPICS:   Social Media

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