Primark customers are "fat, pikeys" according to staff
There are over 500 groups on Facebook dedicated to mutterings about Primark, so you'll forgive us if we don't trawl through every single one of them. Not all the uber-chatter is courtesy of happy shoppers though, at least according to Brand Republic. Somewhere amongst those dozens of groups, the staff have waded in to give their customers a bit of verbal.
Despite being universally loved by the public for oodles of bargain prices, those wearing the Primark uniform aren't feeling the love. One employee is quoted saying that "twat customers" leave folded clothes in a mess, and that she wanted to "dropkick them to the homeware department."
Another from the women's department moans about "hefty" shoppers who need to "lose some fucking weight", while a third employee eloquently sums up the Primark experience by stating "the money is shit and the place is a market for pikeys."
Many of us have similar thoughts in our day-to-day work, but we keep them in our heads rather than publish them in public, which is why social media is proving stressful for plenty of well known brands. Twitter allows companies to at least control their brand name and channel of information, but Facebook allows any Tom, Dick or Harry to create a group under the auspices of the business, whatever their personal agenda. Primark are hardly the first to find themselves firefighting after staff got all potty-mouthed online - Tesco, Waitrose and Virgin Atlantic have seen their employees vent their spleen on Facebook too.
Unsurprisingly, Primark has stated it has launched an investigation. Black bin liners and P45s will no doubt follow shortly afterwards.