Penguin start talking about #YourMum

10 March 2015

penguin books "Yo mama so fat, she left the house in high heels and when she came back, she was wearing flip flops." You know that one right? How about: "Your momma's so fat that she has mass whether the Higgs Boson exists or not."

That do you? How about: "Your mum's so fat that she sat on a £10 note and squeezed a bogey out of the Queen's nose!"

Well, you better get yourself ready to make some jokes like this at Penguin Books after they started the #YourMum hashtag for all the mothers out there.

You can, of course, imagine that Penguin innocently tried to do something sweet for all the motherly bookworms out there, but you can't help imagining someone in the Penguin marketing department is actively hoping this hashtag gets hijacked with a load of rude jokes, so they can grab all that lovely attention, point at the fact they trended worldwide and get to continue promoting Penguin as they laugh about the misunderstanding in the Metro a week after it all blows up.

That's a bit cynical of us isn't it? And exactly what is happening here.

TOPICS:   Social Media   Advertising

1 comment

  • mark w.
    'Putang ina mo' as I think they say in the Philippines

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment