Paddy Power are offending everyone again
Paddy Power's advertising schtick of 'get a response at absolutely any cost' came under fire this week as they promoted the Liverpool-Newcastle Premier League game by likening it to people being beaten and killed in police custody.
You can imagine that this has gone down really well.
As you can see, they tweeted: "Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male", which is a spectacularly insensitive way of looking at some of the things that have been happening in America recently.
While this prompts the debate of 'we should be allowed to joke about anything'/'why on earth would you joke about something so horrible', the response to the promotion was mixed. Some simply lolled while others tweeted things like "This is the most disgusting tweet I've read in probably my entire time on Twitter" and "How dare you make the execution of Black men in America the butt of your jokes."
The timing of the tweet was certainly ill-advised, as only last week, in South Carolina, police officer Michael Slager was charged with the murder of Walter Scott. Of course, Paddy Power have previous, making jokes about the Oscar Pistorius murder trial and another gag about a blind footballer kicking a cat into a tree. They also, bafflingly, sent Dennis Rodman to North Korea to try and make the world a better place.
In response to the latest promo tweet, a spokesman for Paddy Power said: "It's clearly an acerbic reference to recent police activity in the US. And obviously, no offence was meant."
If they wanted attention, they certainly got it.