O2 mess up promoting Priority Moments app again, blame everyone else
Last week O2 launched a new mobile app called O2 Priority Moments that allows customers to find nearby deals and offers - nice, but hardly a new proposition to consumers. Before the app was officially launched, we found staff were already anonymously awarding Priority Moments five stars in the App Store, which O2 put it down to over-enthusiastic staff.
Today, they're continuing to promote O2 Priority Moments and they're still making a mess of it. We've three emails from irritated readers about a social media campaign that ran this afternoon. Avid Bitterwallet reader Kip takes up the story:
O2 have been running a competition today - the more people that tweeted about O2 Priority Moments would reveal a winning phone number, and the first person to ring the number would win a new phone. The competition was 'live' on Twitter and Facebook.
The problem is, they didn't actually give out the number on Twitter - it was given out on Facebook first, and then given out as an @reply on their Twitter feed.
Checking their activity on Twitter, O2 only got as far as giving out nine digits of the phone number:
The next time the number is mentioned, it is given in full but it's not sent to all of O2's followers. It's only sent in a reply to another Twitter user - that means that nearly all other followers won't have seen it and had no chance of winning:
Unless O2 deleted the original message, then they never sent it. But they clearly didn't delete it because anyone who asks is being told they must have had a problem at their end.
Back to the drawing board, O2. Third time lucky, eh?