Music goes social with Spotify, more clutter for Facebook
Farmville, Mafia Wars, Bejeweled 2, Foursquare... all those automated Facebook updates from friends that have warranted your foot going through the screen - as of an hour ago, you can add Spotify to the list. Yes, apparently music wasn't a 'social' activity before today, but now it is and very soon all your friends will hate you for it.
We like Spotify, in fact we bloody love it; it means tonnes of free music, offline playlists if you pay for Premium, it syncs everything with your mobile too. Marvelous. And today's announcement is huge news for Spotify; through Facebook Connect, you can now share your music and playlist with friends. Spotify have created profile pages for their members, and by logging into Facebook, you can see other friends that also use the service. Sharing music is as easy as dragging and dropping the song title on another profile, and these recommendations then appear on Facebook for other, non-Spotify using friends to see.
Even better is the fact that Spotify can now merge all the other music libraries on your machine together, so you can create playlists that merge Spotify and iTunes, for example, and everything can be managed through the Spotify desktop app. Aces. These features are available for all users - those using the free, ad-infested version and Premium customers too.
It's becoming evident that Facebook is attempting to overthrow the whole bleeding world at the moment, with their new 'like' buttons and their slowly eroding privacy policies. But activity like this is turning your once-relevant news feed, the core proposition of Facebook that won them the internet, into a clutter of shite that's becoming less about your friends, and more about exposure for brands and businesses you didn't choose to interact with, in an environment you once considered personal.
Being able to share music with friends with a simple drag-and-drop is brilliant, but that's all happening in Spotify; Facebook is the back-end to all this activity, a grand aggregator that users must work to maintain. It's becoming a content management system now, an infrastructure to add friending-style functionality the applications you like. Facebook itself is becoming less social, and more functional - is that good news for Facebook in the long term?
TOPICS: Social Media