McDonald's in your facebook

20 October 2014

mcdonalds_logo McDonald's are to launch 14,500 Facebook pages by the end of 2014, just in case they were omnipresent enough in your life.

This is part of a drive to get every US branch connected to its customers via social media.

While there's no date of when the UK end plan on doing it, the move will make the burger empire the biggest brand on Facebook.

It will also allow branches to engage directly with problems that customers might have. They'll probably start wishing you Happy Birthday and butting in on your posts too.

At the moment, in the UK social media consists of bitching about McDonald's UK and then getting redirected to the branch in question and, should you still be feeling arsed, email the manager directly.

McDonald’s has already rolled out 7,000 pages so far, with a further 7,500 to follow by the end of the year. It will also launch Twitter accounts for individual restaurants.

In a bid to talk the most gunk about a thing ever, David Martinelli, US digital marketing manager at McDonald’s, said the goal was to speak to customers in "real time".

"Fourteen thousand five hundred pages – we know that’s a lot of pages to get up and running, but we know the customer’s journey doesn’t end at the restaurant. We wanted to connect to them in the place they’re at and deliver that relevant content. It’s important to be part of the conversation and really understand what’s being said, and then join the conversation."

"We have hundreds of stakeholders that are playing role in launch of this and it’s been a journey bringing them along with us to fully understand the impact on the business."

He's said 'journey' twice, like he's on X Factor or something. McDonald’s US will support the new pages with paid ads at a local level, plus activity on other social media outlets.

So grabbing a cheeky Big Mac when you've been on the pop is a 'journey' now. Fancy that!

TOPICS:   Social Media   Restaurants

1 comment

  • Ian
    What a load of shite. I sincerely hope that Google sees this for the black-hat spam that it is and completely de-indexes their website.

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