Massive Twitter fail makes the world chuckle
If you’re going to make a Twitter fail, you may as well make it spectacular, as US Airways recently found out. When faced with a complaint on Twitter, the airline’s social media team responded by directing the poor customer to view a pornographic image.
Yesterday it responded to a tweet from a young female user called “Alex” who said: “You ruined my spring break, I want some free stuff @USAirways H8 YOU”.
The airline replied: “We don’t like to hear this, Alex. Please provide feedback to our Customer Relations team here,” followed by a link to a pornographic image of a woman performing a sex act with a model Boeing 777 (below). Reportedly, the aircraft’s insignia was obscured but at least there was some attempt at brand placement.
Many of US Airways’ 420,000 followers responded to the exchange to express a mixture of disgust, anger, surprise and amusement and it later emerged that the same link had been used in responses to other users as well. The airline has since apologised and said it was “investigating” the source of the tweets, which have since been removed. Many people have speculated that the image was posted as a cruel joke by departing member of US Airways’ dedicated social media team.
Still, they do say there is no such thing as bad publicity, and the tweets (and the accompanying image) became so popular in the Twitterverse that it became the top trending topic in the US. The enthusiastic lady also ended up receiving more comments and retweets than the breaking news of the Pulitzer Prize award winners. Just shows how little effort is needed to get anywhere these days…
If you'd like to see the INCREDIBLY NSFW IMAGE, click here.
TOPICS: Social Media