Irate punter buys BA-slagging tweet, world chuckles
Twitter users get particularly sniffy whenever unwanted adverts appear on their beloved social media network – you know, the social media network that they DON’T PAY FOR. Silly sods.
‘Promoted tweets’ they’re called, and they cause much anguish when tweeters see them fouling up the rest of the hate, bile and bullshit that fills the rest of their timelines.
But, the tables have been turned, and one man has used the power of the ‘promoted tweet’ to instead highlight the shoddy service of a company – in this case, British Airways.
Businessman Hasan Syed is that man, and he did it after becoming mightily pissed off with BA’s treatment of his father’s lost luggage complaint that he took it to a new level. Witness…
It is not known how much Mr Syed paid for his promoted tweet though, so it probably isn’t something that just any of us could afford to do. But, he’s escalated the issue, made British Airways look shoddy and probably made himself feel better into the bargain.
A few hours after the tweet went viral, BA replied to Mr Syed with, ‘Sorry for the delay in responding, our twitter feed is open 09:00-17:00 GMT. Please DM [direct message] your baggage ref and we'll look into this.’
Social media – the Flanders of cyberspace.