Instagram are going to start messing with your feed

16 March 2016

instagram Social media is changing. Once upon a time, it just scrolled with the newest thing appearing at the top, shunting the older stuff downward. Facebook changed all that, applying an algorithm so they could show you the most 'useful' stuff, which generally translates into 'things that have been paid for'.

Twitter recently announced they were doing the same, which sent various users into a variety of meltdowns, and now, Instagram is going to do it as well.

IG is about to start testing their algorithm-feed in the coming weeks, which means that the reverse chronological order is looking like a thing of the past.

Soon, you'll see photos and videos that Instagram think you'll most want to see at the top of the feed, regardless of when they were actually uploaded. So, while some will like the fact that they'll never miss their best friend's endless baby photos, and videos of them making lurid coloured smoothies, others will be irked because everything will be different.

With IG having more than 400 million regular users, there's a lot of eyes on it and, of course, that means there's a lot of money to be made from advertising.

Mike Krieger, Instagram’s co-founder and chief technology officer, said that any changes made won't be too disruptive - obviously he wants to avoid the anger that met Facebook and Twitter when their changes were being spat at.

IG will want to keep everyone happy because, if everyone ends up revolting, then that's less people using the service, which means a drop in advertising revenue for the company.

“On average, people miss about 70 percent of the posts in their Instagram feed,” says Kevin Systrom, co-founder and chief executive of Instagram. “What this is about is making sure that the 30 percent you see is the best 30 percent possible."

He added: "If it’s one thing we do really well as a company, it’s that we take big change slowly and deliberately and bring the community along with us; it’s not like people will wake up tomorrow and have a different Instagram."

TOPICS:   Social Media

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