Facebook will now follow you around throwing ads at you
Starting today, Facebook will use data it gathers from the users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you.
Atlas was a Microsoft thing that Facebook scooped up last year to the tune of $100 million. Facebook have tinkered a bit with it a bit, but Atlas is a bit like Google's AdWords, which will let advertisers follow users across the web and mobile devices.
According to a blog post from Atlas' head, Erik Johnson: "Cookies don't work on mobile, are becoming less accurate in demographic targeting and can't easily or accurately measure the customer purchase funnel across browsers and devices or into the offline world."
Let us all enjoy that once again; "customer purchase funnel."
This opens a hellmouth of new opportunities for online advertising, with Atlas acting as an alternative to Google ads. Feel free to add your own 'do bears shit in the woods' sentiments in the comments below.
TOPICS: Social Media