Facebook to change things, again!
Facebook are like toddlers with a scab - they won't stop picking and leave themselves alone for 10 minutes.
So what are they up to now? Well, they are going to change their algorithm again. Apparently, the social network is going to be showing you more of the things you actually want to watch and read.
Obviously, you could do that all by yourself if Facebook allowed you to curate your own timelines, but that's not their style at all. They'd rather bury stuff from companies that don't pay them for advertising, by the looks of things.
Facebook process huge amounts of data and try and work out what you should be seeing on the News Feed, but things are changing.
In a blog, Moshe Bank and Jie Xu said: "We're learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them."
"We will also be looking at the time spent within a threshold, so as not to accidentally treat longer articles preferentially."
So don't expect longform articles to be given better treatment than the rest. Even if you want that, Facebook clearly know better.
Of course, this is all designed to keep you on Facebook, so instead of clicking on links that take you away from the site, you'll be encouraged to look at articles in Facebook's Instant Articles app. That way, they can hoover up lots of information on everyone's behaviours, and use it for marketing and make lots of money on it.
However, one of the reasons that people are spending less time on Facebook, is because it is smothering everyone, and playing with a format that people used to like, but are turning away from with every development.
While older people who like the internet at a slower pace still use it, younger people just aren't interested.
Facebook are also going to do "an update to reduce how often people see several posts in a row from the same source in their News Feed". Again, not trusting people to know how to mute a source, or make their own decisions.
Still, Facebook are still wildly rich and own a number of other things like WhatsApp, so they won't be worried too much. Yet.
TOPICS: Social Media