Facebook tests adverts that know where you are

30 January 2015

Bitterwallet - Facebook Facebook are road-testing a new thing where adverts will be able to respond to where you are.

The all-seeing social media icon will be installing 'beacons' that will set off a trigger that will alert you to any deals or suchlike that are available in that vicinity. A bit like that Minority Report film where you get personalised adverts and the like.

It hopes the service, called Place Tips, could help it take on Yelp by offering information about shops and other locations

It's currently being tested in New York around various landmarks such as the Statue of Liberty, Central Park and JFK Airport.

Trials of a special bluetooth 'beacon' also underway in The Metropolitan Museum of Art, Dominique Ansel Bakery and several other NYC stores. Your location is determined using mobile networks, WiFi and GPS, and the beacons will transmit Bluetooth signals up to 500ft.

Facebook reckons that "Place tips will show you fun, useful and relevant info about the place you’re at. Starting today on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about."

Place tips won't show up in your general feed. Your contacts won't see an alert telling them that you've just bought some towels that were recommended from a local sauna or how much you got some sausages for. It will show some restraint at least.

facebook stalk

Users can turn place tips off or on at any time in your settings, or just hide tips about specific places. And anyway, Place tips only appear if you’ve given Facebook permission to access your location on your phone, the firm said.

"If you choose to view place tips, you’ll find things like posts and photos your friends have shared with you about that place. You can also see information about the place, including posts from its Page, popular menu items and upcoming events."

Well, isn't the future just WONDERFUL!

TOPICS:   Social Media   Technology

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