Facebook forced Messenger migration racks up 500 million users
So even though they'd pretty much forced their user base into it, and made a few subtle changes and added features, the app has now doubled the size of its base in the last six months.
Facebook cut off access to in-app chat and began requiring users to install Messenger to send, receive, and read messages, which explains the sudden surge in numbers.
Old Zuckerberg reckons people use Messenger differently to how they use WhatsApp, which is one of Facebook's other affairs, giving them the combined messaging power of over a billion users.
Zuckerberg said recently that “Messaging is one of the few things people do more than social networking,”
“In a lot of countries we’ll see than 85 percent of people online use Facebook but maybe 95 percent, in some places 99 percent of people, will use SMS or send text messages. We thought that even though it was a short-term, painful thing to ask folks to use a separate messaging app, we knew we could never the quality of experience inside as just a tab in the main Facebook app. If we wanted to focus on really serving this well, we had to build a dedicated and focused experience.”
It's all steps on the ongoing road that is the future for Facebook messaging, where they're looking into such things as engaging directly with companies via message and making payments to chums.
TOPICS: Social Media