Facebook Deals arrive, check-ins check out and go mainstream
Facebook, like Google, is a monster, a behemoth looking to rule the world. Today, Facebook Deals appeared in the UK, and it'll mark the start of a shopping revolution - the mainstream adoption of mobile vouchers.
Facebook Deals sits on top of Facebook Places, which allows users to check-in at locations with their mobile. The new services means venues can now use Facebook to offer special discounts to customers that check-in there. There are four different types of deal, including one-off deals, specials for regular customers, group discounts and the ability to donate to charity.
Deals for regular customers and group deals will hurt other big names in the deals space, such as Foursquare and Groupon. It also means that everyone on Facebook is going to become savvy to checking-in and deal-hunting through their mobile. Several companies (and associated apps) have tried, but most have enjoyed limited success. Facebook opens the process to the masses.
First, however, shops, restaurants and bars need to get some deals on there. The whole process is similar to Facebook's ads, with the user choosing both the content and how the deals are presented. Starbucks, YoSuhsi, Mazda, O2, Alton Towers, Benetton and Usher are all part of the Facebook Deals launch in the UK; O2 were quick to crow about their deals - there's 10% off all accessories and gaming products at O2 stores when you check-in.
If you can't be arsed with all that check-in nonsense, perhaps now's the time to take an interest. If businesses are clever enough, this will make them plenty more money, and it could save you a fair bit, too.
TOPICS: Social Media