Facebook Deals arrive, check-ins check out and go mainstream

31 January 2011

Facebook, like Google, is a monster, a behemoth looking to rule the world. Today, Facebook Deals appeared in the UK, and it'll mark the start of a shopping revolution - the mainstream adoption of mobile vouchers.

Facebook Deals sits on top of Facebook Places, which allows users to check-in at locations with their mobile. The new services means venues can now use Facebook to offer special discounts to customers that check-in there. There are four different types of deal, including one-off deals, specials for regular customers, group discounts and the ability to donate to charity.

Bitterwallet - Facebook Deals

Deals for regular customers and group deals will hurt other big names in the deals space, such as Foursquare and Groupon. It also means that everyone on Facebook is going to become savvy to checking-in and deal-hunting through their mobile. Several companies (and associated apps) have tried, but most have enjoyed limited success. Facebook opens the process to the masses.

First, however, shops, restaurants and bars need to get some deals on there. The whole process is similar to Facebook's ads, with the user choosing both the content and how the deals are presented. Starbucks, YoSuhsi, Mazda, O2, Alton Towers, Benetton and Usher are all part of the Facebook Deals launch in the UK; O2 were quick to crow about their deals - there's 10% off all accessories and gaming products at O2 stores when you check-in.

If you can't be arsed with all that check-in nonsense, perhaps now's the time to take an interest. If businesses are clever enough, this will make them plenty more money, and it could save you a fair bit, too.

TOPICS:   Social Media


  • Dick
    It would be better if you could access their menu on your mobile as you walk in, and place your order electronically. They could then sack the eastern europeans that restaurants seem to employ to get yoru order wrong and save themselves about £3.20 an hour.
  • james d.
    This, is very clever marketing.
  • Matt
    I'd heard home insurance companies won't pay out if you're burgled and have 'checked in' somewhere... essentially broadcasting the fact that you're not at home. Is this the case? I'd hate to save 10% on some crap I don't need only to have my house scraped out like a gourd & have no cover!
  • Arthur D.
    What happened to good old fashioned bartering? If every punter walking in there gets a deal then its not a deal is it? Its like the '50% off at DFS' swindle. It aint 50% off if its always that price is it? I want to feel i've earned a discount, to metaphorically lock horns with the shop assistant; may the best man win. Survival of the fittest kind of thing but with less bloodshed and canabilism.
  • DEAL B.
    [...] we told you about Facebook Deals and how checking-in using mobile apps is about to revolutionise deals and become the norm. Thanks to avid Bitterwallet reader Jade for telling us about a great example [...]
  • Ten B.
    [...] Facebook Deals arrive, check-ins check out and go mainstream [...]
  • Minder
    Hello, Neat post. There's a problem together with your site in web explorer, would check this? IE still is the market chief and a big part of people will pass over your great writing due to this problem.

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