Facebook catching up as a search tool for Christmas ideas

16 December 2014

Bitterwallet - Facebook logo When Facebook aren't recreating HAL, who will try and kill us all through the power of dead-eyed nagging, they're apparently a portal for shopping research for Christmas consumers.

It seems that, according to research, nearly a quarter of UK shoppers researched festive gifts on Facebook. This is according to some lot called Searchmetrics, who said that 23% waltzed around Facebook looking for ideal presents.

This isn't quite as much as Google's 50% search share, but creeping up fast.

Of course, Amazon is still the daddy in this instance, taking the top slot with 61% of shoppers finding the answers to their gift solutions on there.

The chief technology officer and founder of Searchmetrics, Marcus Tober, reckoned: “One of the benefits of looking for product ideas on social networks is that you get to see feedback and preferences from other consumers, as well as participate in online discussions about products with a range of people, including your own friends and followers. And of course purchase recommendations from other shoppers – especially friends – can be very powerful,”

This news will gladden the heart of Mark Zuckerberg, as apparently he's been eyeing up Facebook to become more searchy, and hopes to enhance that further.

Lower down the findings, both Pinterest and Twitter had 7% of shoppers sifting through them for ideas for gifts.

Tober has advised retailers on increasing their internet presence for Christmas: “They should be trying to increase their visibility in Google searches, as well as building a strong presence on social networks such as Facebook. And even if they are not present on marketplaces such as Amazon and eBay, they need to be checking these sites to see what their competitors are doing.”

We await the figures from the report that tells us all about people going into shops, holding something in their hand for 40 seconds and thinking "it'll do."

TOPICS:   Social Media   Christmas

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