Facebook about to irritate you senseless with auto-playing adverts

17 December 2013

Bitterwallet - Facebook As overstuffed and clunky and battery-draining as Facebook is, for the millionth time this year, they're messing about with it again and achieving the impossible by making it even more annoying and less user-friendly.

They've announced that they will be rolling out auto-playing video adverts on your wall.

This, Facebook claim, will allow advertisers to run awareness campaigns targeting huge number of people, for which they'll be handsomely paid. This means, premium advertising space on your phone, tablet and laptop, all up in your face, autoplaying while you're working or on the bus or sat on the pan or whatever.

Naturally, getting things for free on the internet comes with a certain level of advertising - that's the trade. However, Facebook is in danger of becoming so convoluted and fiddly, that no-one will want to use it, leaving advertisers wondering what they're spending their money on.

One thing in Facebook's favour is that, if you're watching videos or listening to music, videos run silently. However, what about the data you're downloading?

Facebook said in a blog: "Since September, we've been testing a way to make videos more engaging on Facebook, and as a result we've seen views, likes, shares and comments increase more than 10 percent. We're beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed."

"On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi - meaning this content will not consume data plans, even if you're not connected to WiFi at the time of playback."

If you want to see the type of adverts, check facebook.com/fbforbusiness.

TOPICS:   Social Media   Advertising

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