Coco Vita spies marketing opportunity in Japanese devastation
Minutes ago, a nuclear power station suffered a massive explosion; radiation is leaking and there's a possibility the plant may go into meltdown. This is happening in a country where tens of thousands of people are thought to have died in the past day, where whole towns have been destroyed by earthquakes and tsunamis. For millions, their lives and their livelihoods have been ruined.
Fortunately for lovers of coconut water, the devastation in Japanese appears to have been just the opportunity that Coco Vita were waiting for; instead of selflessly donating money, or directing people to the appropriate channels for donations, Coco Vita saw an opportunity to build their following and influence on Twitter, a chance to bombard people with their advertising messages in the future:
Coco Vita are keen that the sweet taste of human kindness is that of their all-natural, super-hydrating, fat-free, digestion-balancing, nutrient-packed, potassium-stacked, mega-electrolyte coconut water. Sadly, it's tainted by the nostril-curling odour of cynical, opportunistic failure, or dirty weasel piss. Stay classy.
EDIT: Amazingly, Microsoft later pulled off a similar stunt via their Bing Twitter account, leading to mass outrage, a backtrack and apology.
Thanks to avid Bitterwallet reader Caroline
TOPICS: Social Media