Clothing company get shirty with customer

20 October 2014

Outdoor clothing vendor Hawke & Co caused a mild stink on Twitter after getting a bit lively with a customer who had made a complaint to them.

A chap called Christian Conti posted a tweet (in a way that everyone on his feed could see, which is wildly irritating as it is) moaning about a cancelled order and the company's failure to apply the discounts they'd promised. Instead of saying sorry, whoever was running the Hawke & Co account preferred to get their snark on.

Conti tweeted: "Ordered from @hawkeandco and had my order cancelled and they wouldn't honor the discount on other products. Big fat Do Not Recommends!"

Hawke & Co replied: "@cconti We’re sure your 320 followers will understand."


Of course, Hawke & Co deleted the remark, but not before everyone on Twitter had a laugh at the whole thing.

Daniel Montelongo, Hawke’s director of marketing and branding, apologised: "I would like to apologize to Christian (@cconti) and to all our customers for the exchange that occurred on the behalf of our brand. The exchange (publicly and in DM) strictly does not express the views or practices of the Hawke & Co brand. We value every one of our customers for who they are, not for their pull or any other attributes, nor do we encourage exploitation for publicity."

The best thing about this whole episode is that it gives us the chance to share the following video - any excuse really. Warning - there's industrial language.

TOPICS:   Social Media   How To Guides

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