Burberry to launch pointless online trenchcoat gallery
Some call them a ‘luxury fashion retailer’ while others prefer the term ‘chav clobber providists’ They are of course Burberry and they’re about to clamber on to the social networking bandwagon with a site called Art Of The Trench.
And get this for a stunning concept – its members will all have to submit pics of themselves wearing a Burberry trenchcoat. Yes, really. If you’re as bored with reading this story as we are with writing it, imagine what a colossal success Art Of The Trench won’t be when it launches next month.
Chief executive Angela Ahrendts told the Financial Times: “These might not even be customers yet. Or they may be a customer for a bottle of fragrance or for eyewear. But these are the customers who need the brand experience, who need to feel the brand. That word-of-mouth spreads through their social networks and continues to be a positive conversation [about Burberry]… that is so powerful.”
Fuckity-hump, that quote might possibly be the biggest heap of meaning-free guff anyone has ever, EVER uttered anywhere ever. What next? Minstrels to launch a site where punters are pictured with as many of the sweets as they can get crammed into their gobs? Our record is 31 by the way. Bring it.