Amazon to send deals through Snapchat that last for 'seconds'

21 November 2014

snapchat Amazon have decided to adopt a novel approach to getting people to spend money with them. They'll be using Snapchat to send exclusive deals to customers which will last a matter of seconds.

This partnership will allow you to also send gift ideas and recommendations as well as receiving deals that'll be gone in 10 seconds. It looks like they'll be using this on Black Friday and really getting going with it in the build-up to Christmas.

Amazon's director of social John Yurcisin said: "Instagram and Snapchat are the two of the fastest growing mobile social networks where people are engaging and interacting with each other in entirely new ways."

The Amazon Instagram page is growing in popularity and if you click on an image posted by them, it'll send you straight to the product page. There might be a few people who get the hump with that, if they initially intended to double-tap to like the image, and end up on Amazon's website instead.

The retailer is really gunning for social shopping. Last summer, they created a Twitter hashtag which allows you to place an item in your Amazon shopping cart simply by replying to a tweet.

TOPICS:   Social Media

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