Nuisance calls and texts to be met with massive fines
Those irritating gits who run companies that mither everyone with nuisance calls and texts are looking at some new regulations that will slap them with huge fines. We're talking penalties of (up to, of course) £500,000.
The current laws don't do much to discourage these spam merchants, but that's apparently going to change, as new rules will make it much easier to penalise them.
They come into play from April 6th and they mean that the Information Commissioner's Office (ICO) won't have to prove that unwanted messages are causing a "substantial damage or substantial distress" any more.
In addition to that, the Government are also looking at bringing in new rules which will see that executives on the board of these businesses will also be held responsible for these calls and messages.
"For far too long companies have bombarded people with unwanted marketing calls and texts, and escaped punishment because they did not cause enough harm," said digital economy minister Ed Vaizey. "This change will make it easier for the Information Commissioner's Office to take action against offenders and send a clear message to others that harassing consumers with nuisance calls or texts is just not on."
We all know how slippery these cold-callers are, so it would be wise to avoid holding your breath until we actually see someone getting a massive fine. Still, this is, initially, very good news for everyone.