Customer Club sends more spam to former Borders customers
Back in December, we stumbled upon a company called Customer Club - we'd begun receiving newsletters from them on behalf of Borders, shortly before the bookstore went into administration. Customer Club then requested those on the mailing list join them directly - it seemed that the parent company, The Marketing Innovation Group, had acquired Borders' mailing list and were using it for their own purposes.
Their activity was previously ambiguous enough to warrant only suspicion - they were emailing addresses on the mailing lists about activities and subscriptions connected to Borders - albeit very loosely. Now it seems fair to say the Marketing Innovation Group are flat-out abusing the mailing lists with spam. Avid Bitterwallet reader Richard received a newsletter from The Customer Club yesterday, sent on behalf of Habitat - a newsletter he never requested (it can't even be explained away as a relevant third party interest), and one sent to the email address he'd specified for his Borders newsletter:
We called The Marketing Innovation Group, and the phone went dead. We went to their website, and that wasn't working either. Nor was the consumer-facing website for The Customer Club. We'll keep trying to get in touch with them - they're probably aware that buying up personal data for a use not relevant to its initial collection, is the sort of thing the ICO isn't too thrilled to see.