Big retail names outed as spammers
Some of the UK’s biggest retailers have been slammed as email spammers in a new report, with as more than half of online retailers criticised for fuffing up our inboxes with promotional shite that we neither want nor care about.
Spam Ratings, a UK organisation that exists to help stamp out widespread spamfoolery has named and shamed the Arcadia group (which includes Top Shop, Burton, Dorothy Perkins, Miss Selfridge, Top Man, Wallis and Evans) as the worst offenders. They said that if a user signed up Arcadia’s mailing list, they would go on to receive 394 emails in just six months.
Other names like PC World, B&Q and JD Sports were tagged as being retailers who sent out emails that had not been ‘explicitly requested’ by their customers. Additionally, Boots and British Airways were among 13 brands listed as having flouted good email practice guidelines by automatically opting in customers to receive emails from third parties.
This shit is unacceptable. We want to know when our spam is true spam. We want emails that promise “Amazing increase in thickness of your Penis” or as one recently boasted “cupcake's defeatism's currant”. Are you with us avid readers?
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