UK set to spend more on fancy wines
British boozers are increasingly flashing their cash on higher priced wines, rather than the traditional '8 for a tenner' deals that we're used to
The UK actually spends an average of £7 a bottle now, and overall look set to splash out £11 billion by 2018, turning the UK in the second biggest vino market after the states, barring any wine-based scandals
By then, wine consumption will reach 1.54billion bottles - the equivalent of 22.5 litres per head - according to a forecast by International Wine & Spirit Research for wine exhibition Vinexpo.
In some 'no shit sherlock' findings, they also noticed that wine sales were down during the recession.
Prosecco is the main driver in the wine explosion, with a 43% rise in its sales in recent years. Speaking about these spurious and wild claims, Vinexpo's Guillaume Deglise said: "We can say confidently that 2015 will show that the UK wine recession is over."
"While the UK market shed 9.6million cases between 2008 and 2013, it is now past its low point. The UK wine trade is building value and many leading marketers report progress at the premium end".
White wine is the UK's favourite, with 676.7 million bottles bottles expected to be drunk this year, rising to 698.7 million bottles by 2018. Spanish reds like the Rioja are becoming more popular, as drinkers turn their backs on French wines such as Bordeaux, and sales from regions such as Chile, Australia and South Africa have also slumped somewhat too.
So, that's why you've been seeing all those 'wine o'clock' comments from functioning alcoholics on Facebook and Twitter.