UK beer sales rise for the first time since 2006 (but it isn't all good news)
Beers sales are on the up! HURRAY! Unless, of course, they've gone up for depressing reasons like, say, everyone in Britain is depressed and started looking into habitual alcoholism. One source of simultaneous glee and gloom - the World Cup - is thought to be one of the reasons that UK beer sales have risen.
The BBC report that the equivalent of more than 2.2 billion pints were sold between April and June, which according to the British Beer and Pub Association (BBPA), is an increase of 2.9% on last year which means that quarterly sales were up on 12 months ago for the first time in four years. The nice weather probably didn't do any harm either.
It isn't all good news for the booze industry. Growth was seen at shops and supermarkets, but sales in Britain's pubs fell by 6.3%. "The World Cup has certainly been a benefit to Britain's beer sector and we can now hope that the market is starting to turn a corner," said BBPA chief executive Brigid Simmonds.
"However, while there is some reason for cheer, it has to be noted that beer sales in pubs are still falling and the nation's pubs need support."
The BBPA once again called on the government to freeze the tax on beer and support pubs "recognising the economic and social contribution of these vital community assets".
SAVE OUR PUBS!