Supersize My Movie: Buy a McDonalds Meal + Get 2 For 1 Cinema Tickets FREE
A new TV campaign launched today by Leo Burnett across the UK will feature a first of its kind McDonald’s promotion, giving away free 2 for 1 cinema ticket vouchers with every large meal or premium salad order.
Customers ordering every large meal / premium salad will receive a peel off card with a unique 8 digit voucher code, which they then have to enter at the McDonalds Website (www.mcdonalds.co.uk/cinema) by November 25, 2008. The voucher can be printed instantly, after entering a registered address and selecting your local cinema.
The only limitation is that you must be 16 or older, and each registered address is entitled to receive no more than 8 vouchers. But there is no question that McDonalds / cinema addicts will find a way around this. According to the rules of participation:
The Offer is for a voucher which can be redeemed during the Promotion by no later than 30th June 2009 at participating cinemas in the UK, Channel Islands and the Isle of Man for 2 cinema tickets for the price of 1, with the cheaper-priced ticket provided without charge.
Some further Bitterwallet research indicates that 'Large Meals' include each combination of menu items advertised as a set meal other than breakfast, while ‘premium salad’ excludes the delicious Garden Side Salad. (For the sake of your health, I urge you to take the salad!)
What about cinema availability? According to Section 3.2 on the McDonald’s Cinema promotional rules:
At the time of printing over 225 cinemas, including Cineworld, Showcase and Vue and many independently owned cinemas, are participating in this Offer.
This means customers will receive a voucher for any film, at any time, on any day, at over 225 participating cinemas nationwide, up until 30th June 2009.
Based on McDonald's track record of previous complaints received by Ofcom on various 2 for 1 meal promos, this McDonald’s offer appears to be an attempt to playing a different card to improve business in the current economic climate. Thoughts?
IMPORTANT: Bitterwallet is not affiliated with McDonalds or this promotion. Please do not leave comments including your code or any of your personal details.