Spotify gets taken over by video ads
Coca Cola, McDonald's and Ford are just three of the launch partners.
The video takeover ads on the desktop site will be served as part of normal ad breaks, but will only be played if the client is in view. Which sounds a little creepy, no?
The sponsored sessions offer users the option of opting in to ad-free life by viewing a short video on their mobile solution.
Jeff Levick, who is the chief business officer of Spotify, explains himself: “Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love."
“These new ad formats are perfect examples of the kind of high quality, high value experiences we want to offer our brand partners and our audience."
Using the word 'experience' again, like some rebirthed cult member, is Ivan Pollard, senior vice president of connections at The Coca-Cola Company: “These new video ad units give us the opportunity to be a small part of people’s everyday passion for music and create better experiences across Spotify,”
“Spotify are great partners in helping us execute new ways of connecting with people on their platform leveraging data, intelligence and creativity to bring a little refreshment to an already uplifting experience with music.”
That's literally a full house of data, units and experience-type cobblers there. Well done!