Small-time artist vs McDonalds - spot the difference
Following our curious tale of how a Bitterwallet reader's Flickr image ended up on the BBC without permission, reader Davey has commented on its similarity to another story from last year. You Thought We Wouldn't Notice is a website dedicated to the feeling of deja vu you suffer when recognising your own (uncredited) ideas in another's work.
An artist called Cryiak posted a story concerning a Terry Gilliam-style animation he'd made several years ago of Charles Darwin emerging from his own beard, over and over again. You can see it on Cryriak's own website and on YouTube amongst a compilation uploaded in October 2006, where it's been viewed by over 2.5 million people.
Then last summer, Cryiak learnt of a Swedish advert for MacDonalds which, you may not be entirely surprised to hear, had more than a whiff of the beards about it. See for yourself on YouTube.
When you compare the two sets of animation side by side, you also notice the animation loop is exactly the same duration. According to Cryiak, the advertising agency DDB claimed it was "absurd" to even suggest they may have copied his work. More interesting is when one of the people allegedly responsible for the ad begins rubbishing the similarity in the post's comments. Oh dear.