New booze klaxon: it's all happening for ladies and barbecue fans
Unless you’re suffering from the unpleasant condition that is alcoholism, there can never be enough booze in the world. And now there’s two more new boozes that are about to hit the market, including one aimed specifically at the ladies.
It’s called Animee and yes, it’s a stupid name. But brewers Molson Coors have spent two and a half years and £1 million on research during its creation, so what do we know about anything?
It’ll come in three varieties – standard clear-filtered, rose and citrus flavours and it’ll be all over our pubs, bars and supermarkets from next month. Molson Coors say that it’ll be less gassy than ordinary beers, preventing the unwelcome sight of ‘ladies’ belching in public houses and beer gardens.
The second newcomer is Carling Chrome – a beer with a built-in web browser. Hang on, no it isn’t. In fact it’s said to be a premium 4.8% lager to be sold in 330ml bottles. Molson Coors say that it is ‘aimed at drinkers who want more flavour or a product more suited to a barbecue or dinner’.
That’s your £1 million worth of research and development for you, right there.