McDonald's to become largest book distributor in the UK
McDonald's marketing team are forever coming up with ideas that annoy people who like to slag them off. Unhealthy? We sell loads of salad, dufus. Too much salt? We have removed more salt from food than anyone else, ever! We're bad people? Have you seen how much money we give to charities and hospitals? Making people fat? We don't patronise our customers and we let them choose to eat what they want! The photos on our menus look different from what you buy? Here's why.
They're so sly they should be applauded.
And now, they're about to become the biggest book distributor in the UK by replacing Happy Meal toys with books.
That's right - McDonald's have just launched a new Happy Meal promotion with Kobo, the e-reader and e-book company. Until June 17th, McDonald's will be offering a code for a free e-book and, on top of that, you'll get an additional voucher on the side of a Happy Meal box for a £1 print book or e-book series.
Your child (or you, if you're an adult who likes Happy Meals) will be able to get books by Enid Blyton from the Secret Seven and The Famous Five series. Maccies will sell around 15 million Happy Meals in the UK during the time of the promotion, which will make them the biggest children's book distributor in the country this year.
And the moaning hippies? What have they done to help 15 million kids to read? Squat.
There is a slight drawback - this giveaway requires you to have a smart phone or an e-reader, which some parents will be irked at. However, this is another smart move for McDonald's as they build up ammo to throw back at detractors.