Iron Maiden beer banned in Sweden

14 May 2013

trooper The Swedish have decided to stop selling Iron Maiden's 'Trooper' beer because they've got some concerns about the label on the bottle.

As you can see, the ale features their mascot Eddie the Head with the Trooper typeface aping the Iron Maiden logo. Basically, it looks just like their 1983 single of the same name, and has a big Union Jack (one must always Union JACK, because it winds-up jumpy patriots who say 'Union Flag') draped in it.

According to Swedish publication Aftonbladet, government-owned chain of booze shop Systembolaget, think that the design contravenes Sweden's alcohol laws.

Systembolaget's Therese Elmgren said: "There has been a discussion about the label. The alcohol law stipulates how it can look. We therefore don't yet know when it can be launched."

However, no-one is quite sure what law is being contravened, so we'll just assume that our Swedish cousins are a bit jumpy about a beer that features a zombie charging at you with a broken flagpole.

Speaking previously about the beer, which you can only buy in Robinson's pubs and this year's Download festival, Bruce Dickinson said: "I'm a lifelong fan of traditional English ale, I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."

TOPICS:   Restaurants   Consumer Advice

3 comments

  • Dosser
    It's Union FLAG, not Union JACK. Dunce.
  • Mad H.
    Nah, it's Union Jack. Eddie is technically a ship.
  • LancerVancer
    Aftonbladet Systembolaget sounds like Ikeas new arse scratcher. Flex n' chill.

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