Dream job alert- wine and beer testers wanted #freebooze

23 May 2014

wine glassesGood old Aldi. Not only are we all fans of their low prices (and the best supermarket ads on telly), they are now seeking to win the hearts of many more by seeking official wine tasters on Twitter.

The ten “aspiring wine connoisseurs” will receive two free bottles of wine, plus tasting notes, each month, and in return need to produce a measly 140 character review. And drink the wine, of course. Potential applicants have until June 2 to apply with a 150 word spiel and their Twitter name.

And if wine isn’t your bag, drinks retailer Oddbins are also out for public input. Oddbins already run an annual wine taster search and now, we kid you not, they are looking for beer testers. Consumers over the age of 18 who think they  could possibly put themselves through the hardship of drinking beer on Oddbins' behalf can apply for the role, which will go towards the decision making process of deciding choosing which UK ales to stock.

By tweeting @Oddbins and including #OddbinsBeer, you don’t have many characters left to convince the company why you are the best beer-swiller for the job, but if you’re interested, you have until the end of May to come up with something short and snappy. The role is unpaid, but the chosen candidate will receive monthly deliveries of cases of craft ales in exchange for their guidance in the beer-picking process.

Ayo Akintola, managing director of Oddbins, said: "We are committed to placing our customers at the heart of our business model and recruiting a customer beer taster is consistent with that philosophy."

While these are just two examples of businesses seeking customer engagement, it does show a growing trend towards using customers, in more than one sense of the word, and how this can be mutually beneficial. Even if you aren’t successful in becoming the Aldi wine taster, next time you buy wine, you know Aldi has wine tasters, which might make you more inclined to buy Aldi wine. And for the cost of a monthly case of beer, Oddbins generates publicity worth many times that amount, and even gets a mention on consumer sites whose readers might appreciate the opportunity to drink free beer…

TOPICS:   Restaurants

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