Commercial Break: Can you make it look a bit more bland please?
It’s a beer for the men and a white wine spritzer for the ladies isn’t it? That’s what we were led to believe anyway. But Carlsberg have devised a third way. It’s this – Copenhagen, a different kind of beer, a beer that they believe the women will go nuts for.
Carlsberg’s International Innovation Director (no, really) says: “We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products. There may be situations where they are standing in a bar and want their drinks to match their style.”
Their ‘style’, we assume, being the style of someone who openly consumes large quantities of children’s piss.