Commercial Break: Can you make it look a bit more bland please?

19 May 2011

It’s a beer for the men and a white wine spritzer for the ladies isn’t it? That’s what we were led to believe anyway. But Carlsberg have devised a third way. It’s this – Copenhagen, a different kind of beer, a beer that they believe the women will go nuts for.

Carlsberg’s International Innovation Director (no, really) says: “We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products. There may be situations where they are standing in a bar and want their drinks to match their style.”

Their ‘style’, we assume, being the style of someone who openly consumes large quantities of children’s piss.


  • CarlsbergRwank
    Probably the best piss in the world.....
  • The B.
    Eh, most women I know drink beer, albeit Frambois and Fruli in certain cases but it's still beer (only just though), why do they need a "beer for women"? Or is it just so trannies feel comfortable in pubs?
  • Boris
    Sadly (but truthfully) it is a life goal of mine to try every beer I enounter at least once. Now I'm going to have to drink this when I see it. It almost makes me wish I had a real purpose to live for.

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