Budweiser makers hit back at watered down beer claims
Anheuser-Busch, who make Budweiser and more, are hitting back at those who think they make watery beer. Of course, all beer is watery or else you'd eat slices of it, but it is pretty much agreed that Bud isn't exactly a pleasant ale.
And now AB are defending their reputation against claims that they're watering down beers after boozers filed lawsuits for $5m (£3.3m) each last week in various American states, alleging the alcohol content is less than stated on the label.
AB decided to run full-page adverts, which look exactly like this.
If you can't read the small text, it says that AB have donated millions of cans of water to the American Red Cross and disaster relief organisations around the world, before signing off with: ""But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew."
"We take no shortcuts and make no exceptions. Ever."
The lawsuit lead lawyer, Josh Boxer, said: "Our information comes from former employees at Anheuser-Busch, who have informed us that, as a matter of corporate practice, all of their products mentioned [in the lawsuit] are watered down," and that "Anheuser-Busch employs some of most sophisticated process control technology in the world to precisely monitor the alcohol content at the final stages of production, and then adds additional water to produce beers with significantly lower alcohol contents than is represented on the the labels".
Company insiders came forward to offer this information, which AB completely reject, with Boxer stating: "These alcohol readings, taken six times a second as the finished product is bottled, will confirm the allegations made by the growing number of former employees who keep coming forward to tell us the truth," he said.
"Following the merger, [Anheuser-Busch] vigorously accelerated the deceptive practices, sacrificing the quality products once produced by Anheuser-Busch in order to reduce costs," the lawsuit said.