BrewDog hits £1million with crowd funding nonsense
BrewDog has launched a crowd funding initiative last week, trying to raise £4 million and, in the first 24 hours, they've already hit the £1 million mark. They have until January 2014 to reach their goal.
The company has previously raised £2.2 million from customers in two previous Equity for Punks funding rounds, which went towards expanding their facilities and pub chain.
This latest venture is offering 42,000 class B shares priced at £95 each, which would give shareholders given a lifetime discount on Brewdog products.
And where are these expansions happening? Well, BrewDog want to open a chain of specialist craft beer bottle shops, called BottleDog. The first one should appear in London.
All this, from a company that thinks it'll top £20 million in sales this year.