Orange may drop unlimited data, iPhone 4 pre-order from Tuesday
You know how it is. You wait ages for one mobile network provider to remove their unlimited data packages, then all of a sudden everyone is at it. Vodafone recently removed the word from existing tariffs, largely because their definition was somewhat different to that in the dictionary, then yesterday O2 announced an end to unlimited data, with new smartphone tariffs costing as much as £60 per month for just 1GB of data.
Mobile News is now reporting that Orange are likely to drop unlimited data tariffs in the next month for all new and upgrading customers, in a bid to better manage data traffic across its network. It wouldn't be a complete surprise; speaking in March, Guillaume van Gaver of Everything Everywhere (the new company formed by Orange and T-Mobile) said: "Unlimited data packages are not ultimately sustainable. Fair usage policies will be applied, because everyone has to recognise the challenge of carrying video."
It's a telling remark that makes a further mockery of both Vodafone and O2's lazy statistics justifying their decisions. Yesterday O2 stated that over 97 per cent of smartphone users use less than 200MB per month, and therefore such changes in tariffs will not affect customers; Vodafone has made similar (if somewhat confused) claims, but the quote from van Gaver makes it clear that mobile networks do not expect this to be the case for very long, as handsets capable of streaming data-intensive content become commonplace.
One further piece of news for our avid iPhone-loving readers - Orange have just told us that the iPhone 4 will be available on pre-order from Tuesday next week, with tariff details to follow.