Dear Aviva, why have you still got my personal data?
I know I asked you for that home insurance quote 18 months ago, but I thought the deal with personal data was that you deleted it when you didn't need it anymore. I've never been a customer, and while it's possible I gave you permission to hold onto all my information forever - maybe I missed the appropriate box to tick/untick/whichever convoluted dark art you use to fool people into doing so - it's unlikely.
As I remember it, I submitted my personal data for a quote, your quote was astronomical and I walked away. But you've seemingly kept all my information anyway - not only my name and address for sending me your spam mail, but my date of birth too:
Even if I had agreed to let you to keep my contact details for marketing purposes - which I'm fairly sure I didn't - I'm not certain why kept the rest of my personal information. The Data Protection Act states under the heading "THE DATA PROTECTION PRINCIPLES":
5 Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
Keeping hold of a name and address would be acceptable for marketing purposes (assuming I agreed to it), but I gave you my date of birth for a very specific purpose. Despite this, Aviva, you're still busy processing that personal data to generate new quotes for completely unrelated products some 18 months later, which flies in the face of the Data Protection Act.
But thanks for the offer, Aviva; if I want your life insurance, your £15 Marks and Spencer voucher and your envelopes printed with the quietly menacing and disconcerting message "But what if...?" then I'll let you know, cheers.