Dear Aviva, why have you still got my personal data?

Hey Aviva,

I know I asked you for that home insurance quote 18 months ago, but I thought the deal with personal data was that you deleted it when you didn't need it anymore. I've never been a customer, and while it's possible I gave you permission to hold onto all my information forever - maybe I missed the appropriate box to tick/untick/whichever convoluted dark art you use to fool people into doing so - it's unlikely.

As I remember it, I submitted my personal data for a quote, your quote was astronomical and I walked away. But you've seemingly kept all my information anyway - not only my name and address for sending me your spam mail, but my date of birth too:

Bitterwallet - Aviva keeps my personal details

Even if I had agreed to let you to keep my contact details for marketing purposes - which I'm fairly sure I didn't - I'm not certain why kept the rest of my personal information. The Data Protection Act states under the heading "THE DATA PROTECTION PRINCIPLES":

5 Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

Keeping hold of a name and address would be acceptable for marketing purposes (assuming I agreed to it), but I gave you my date of birth for a very specific purpose. Despite this, Aviva, you're still busy processing that personal data to generate new quotes for completely unrelated products some 18 months later, which flies in the face of the Data Protection Act.

But thanks for the offer, Aviva; if I want your life insurance, your £15 Marks and Spencer voucher and your envelopes printed with the quietly menacing and disconcerting message "But what if...?" then I'll let you know, cheers.


  • Gunn
    You did a home insurance quote and now there are offering you a life insurance quote and a 15 yr one, do they know something you dont?
  • Codify
    Ha, try putting your details in the likes of or GoCompare - you will get personalized spam from here to kingdom come, even if you click the opt-out button. That's why you should always use a fake name and slightly different address and date of birth when asking for a quote, and then put in your real details when it comes to actually making an application. P.S. from the T&C's you agreed to when you submitted your personal data to Aviva for a quote: The information that we collect via this website may include:- Any personal details that you type in and submit such as your name, address, e-mail address, date of birth, lifestyle and other information. Your information may also be used for offering renewal, research and statistical purposes and crime prevention. It may be transferred to any country, including countries outside the European Economic Area for any of these purposes and for systems administration. Aviva group and its agents may use your information to keep you informed by post, telephone, e-mail, text messaging or other electronic means, about insurance and financial products and services which may be of interest to you. Your information may also be disclosed and used for these purposes after your policy has lapsed. By providing us with your contact details, you consent to being contacted for these purposes. At that time, we will provide you with a means of opting-out and in addition, you can contact us at any time to have your details removed from lists used by us for direct marketing purposes.
  • Tim
    Looked at some of the comparison sites and they wanted so much detail for a quote including mandatory phone number, so I gave them a miss. I know from experience that the instant you do these you're spammed by mail, text and calls from insurance companies. A few years back I did a quote on one site and decided not to take it further. 10 minutes later they were ringing me up bugging me about it and when they couldn't beat my current deal they were asking when they could call me next year. I said they couldn't and that didn't seem to be an option in their system. Oh and don't ever let KwikFit get wind of your renewal date. Even if you tell them to not contact you and being TPS registered they will phone you 5 times a day every day with an automated system. Try contacting their head office to tell them to stick their system where the sun don't shine and they say they'll take you off the list and yet it will still call you.
  • Fuck S.
    "Try contacting their head office to tell them to stick their system where the sun don’t shine" You mean parts of Finland within the arctict circle at certain periods during the year?
  • Nobby
    When I get a quote I use an address 3 doors away (it's a student house, so no doubt get loads of crap from previous occupants anyway), a fake name, but make up random digits for a phone number. For the email address, I use a catchall via my website, so put in something like [email protected], then set a filter to delete all email to that address after a week or so and I have the quotes I need. At my previous address, I signed up for some online freebie to be sent to my address with the name Mr Ali Al Ali Ali Al Al Alalalalalalalala. I got the freebie, but for years after I received direct marketing from many companies with various combinations of Ali Al and Alalalalalalalala. No doubt the people living there still get it.
  • Brad
    Yep all them compare websites are the same, Made the mistake of car insurance quotes from them, few days later phone calls from Shitcunt & Fuckface and son or what ever they like to call them self asking about "The recent accident I had and if I made any claims or had any financial losses due to accident!?" If recent now counts for 4 years ago and when there was no body in the car at the time, as they seem so interested you have thought they would know the in's and out's of what happened already. Sub Human Scum.
  • The B.
    Yep, myself and Nobby have had this conversation before, always use the name and address of neighbours you don't like and put in a fake phone number, never use your own, and make sure you're on the MPS and TPS ( and, which most professional companies will suppress against regardless of whether you've forgotten to click the "please do not bombard me with garbage mail for eternity" box.
  • Mathew D.
    Spot on with this write-up, I truly think this bloog needs much more appreciation. I’ll probably be back again to read much more, thanks for that info.
  • fergussonfamily
    It's worse than that. Aviva have allowed an ex-employee to remove data from people who had third party no-fault accidents and to sell that information to no-win-no-fee lawyers via a national database. Then you get spam texts and phones calles for 18 months + asking you to claim for personal injuries that you didn't receive. They already know your name, mobile phone number, date of accident and probably more. They tell you that if you don't claim then the calls will continue until you do. Aviva knows all about it. Their advice is "Continue to ignore these calls" - No shit!

What do you think?

Your comment