Apple turn to iBeacon to snoop on customers
Despite Apple announcing that they don't like people spying on their customers, it seems they have some spying of their own to do as they switch on the iBeacon system across 254 stores. This network lets Apple watch their customers as they shop in Apple stores so they can send them targeted, specific message depending on where they are stood.
So, if you're wandering past some iPads, you phone will kick into action and start telling you all about the products you haven't bought. It does this by using iBeacon transmitters which utilise Bluetooth to figure out your exact location.
If you've got the Apple Store app, you've already agreed to let them track your whereabouts. It seems that this isn't going to be solely used in stores though as this will work with any building that has iBeacon.
They say this offers "a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum, or product displays in stores".
So, if you don't like the idea of Apple sending you messages you don't want, all you have to do is turn off your location services. It may mean other apps don't work as well, but at least you won't be watched from afar by Cupertino & Co.