Vodafone struggles amidst Moneygeddon
Vodafone UK has announced a 45% belly-flop in adjusted operating profit as worried citizens curl up into impenetrable balls of frugality. The figures included a 7.3% drop in UK call revenue which went unmatched by a 4% increase in (presumably replacement) messaging revenue and roaming charges have declined along with our affinity for lush hols to exotic locations. The firm has also lost 450,000 customers during Q1 2009 (down to 18.7m), a worrying statistic compared with iPhone-harbingers O2 who have (allegedly) gained 250,000 in the same period. The fact Voda had to dissolve 500 jobs as a mid-quarter cost-cutting spree can’t have helped…
However this all does seem to answer the question embedded in Paul Smith’s earlier post on Vodafone scrapping their roaming charges for the Summer. With roaming charges evidently in decline perhaps the mobile giant is trying to recoup or bind in what customers it can in the savviest way possible… In any case, if you’d like to take advantage of a giant toppling over, just grab a free SIM card and register for the free roaming deal regardless.