Free prawn sandwich with Roy Keane books

11 October 2014

Roy Keane has been having a pop at just about everyone on Earth in his latest book.

Tesco, ignoring their recent troubles, decided to have a giggle at the whole thing and do a creative/sarcastic promotion for the book by offering prawn sandwiches to those who bought a copy.

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Well played Tesco.

[via @Fozzington]

TOPICS:   Not The Onion   Advertising

1 comment

  • Slacker
    Eat the sandwich, have a dump and wipe your ass on Keane's book.

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