Your Sunday slice of gratuitous sexism...

Back, oh, what seems like a hundred years ago, you couldn’t walk into a car repair garage or other similar venue of medium-sized, male-dominated industry without being confronted by the Pirelli calendar and a photo of some ‘bird’ with her ‘tits’ ‘out’.

That’s all more or less died out nowadays but one firm are still keen to plug their wares by using gratuitous shots of a woman in various states of undress. We take our hard hats off to Maidstone’s Cargo Rack, purveyors of tow ropes, tarpaulins, zip ties, ratchet straps and safety wear for their enthralling website.

The bird model in the pictures is no oil painting not likely to make it on to the Pirelli calendar any time in the near future, but there’s definitely a grubby nod to Benny Benassi’s iconic video for ‘Satisfaction’ there. Well done Cargo Rack for rolling back the years. Now then, that back to that Pirelli calendar archive for the extra hour that God has given us today…

[BuzzFeed]